Terminus Introduces Free Data Audit To Improve GTM Data Accuracy
- Written by Kelly Lindenau
- Published in News Briefs
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data. The audit seeks to analyze CRM data with a 60-point inspection to help uncover data inaccuracies, incomplete account and contact information and discover new buying committees.
The free audit follows Terminus’ acquisition and rebranding of Zylotech into Terminus CDP, a new customer data platform designed to solve data issues by providing a suite of solutions that help audit, enrich, cleanse and manage data. Specific capabilities include the ability to:
- Uncover and compare accuracy against industry benchmarks to understand CRM data gaps;
- Continuously cleanse GTM data, such as accounts, buying committees and brand hierarchies;
- Discover new buyers at target accounts and automatically fix data inaccuracies; and
- Maintain consistent data integrity across target accounts and buying committees with always-on, persistent Universal ID.
“Terminus CDP has been fundamental to our customers in understanding their data gaps, particularly in contact accuracy,” said Matt Belkin, COO and GM of Data for Terminus, in a statement. “Not only are the outcomes from our customers’ data audits very eye opening, but the real magic happens when Terminus is able to discover new contacts within our customers’ ideal customer profile (ICP) on a macro level with our enrichment capability. With Terminus CDP, our customers can finally have confidence in their GTM motions and data.”