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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable companies to easily identify accounts with the strongest buying signals, allowing marketers to kick-start their ABM campaigns and drive more qualified pipeline growth.
Oracle Announces New CX Platform Updates

Oracle Announces New CX Platform Updates

Oracle Customer Experience (CX) updated its Oracle Marketing, Oracle Sales and Oracle Service platforms to accelerate users’ sales cycles, address buyer inquiries and issues and build engaging customer loyalty programs.
Invoca Introduces New Features To Improve CX; Reveals Five9 Partnership

Invoca Introduces New Features To Improve CX; Reveals Five9 Partnership

Invoca, a conversation intelligence platform, released a new data visualization dashboard alongside Conversation Review, an interactive call transcript interface, designed to help analyze and automate customer conversations. Invoca also announced a partnership with Five9, a contact center platform, to help revenue teams access valuable conversational intelligence insights.
Copper Acquires Engagement Analytics Platform Sherlock

Copper Acquires Engagement Analytics Platform Sherlock

Copper, a customer relationship management (CRM) platform, has acquired Sherlock, an engagement analytics platform, to improve its CRM and relationship-based growth capabilities. Sherlock’s customer relationship analytics and scoring data helps users determine how prospects are engaging with content and where the buyer is in their buying journey, which helps users…
Leadspace Closes $46M Growth Round & Hires New CEO

Leadspace Closes $46M Growth Round & Hires New CEO

Leadspace, a customer data platform developer, announced it has raised $46 million in a growth funding round led by venture capital company JVP, bringing the company to $100 million in total funding. In addition, the company hired Alex Yoder as its new CEO.
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