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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011

Extraprise, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business…
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NetProspex And AG Salesworks Launch Joint B2B Lead Generation Solution

NetProspex, a B2B data services provider, and B2B teleprospecting and marketing services firm AG Salesworks, recently announced a partnership and joint solution. Leveraging NetProspex’s verified contact data services, AG Pipeline Connect will focus on delivering full service marketing and sales campaigns to garner fully qualified sales leads. As data from…
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SiriusDecisions Highlights Customer Lifecycle Framework For Retention, Loyalty Optimization

While sales and marketing teams focus largely on mapping out initiatives based on the buyer’s journey, many still have not addressed an untapped opportunity to measure and optimize the customer experience. During the SiriusDecisions Summit last week in Scottsdale, Ariz., Group Director of Data-Driven Marketing, Megan Heuer, highlighted the research…
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Aprimo Adds Support for Third-Party Data Sources to Marketing Automation Platform

Aprimo reported new data-integration capabilities for Aprimo Relationship Manager (ARM), the company's suite of marketing automation tools designed to create and manage multi-channel marketing campaigns. The new feature, called Extended Data Source (xDS), will be integrated with existing campaign management and analytics capabilities built into the ARM platform. Marketers can…
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Study: Many B2B Marketers Still Don't Use Data-Driven Measurement Tools

A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics to assess their performance – although many of them are preparing to ramp up their analytics efforts. The study, which was sponsored by marketing automation vendor Pardot, was conducted online last February.…
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New Research Finds Majority Of Marketers Not Maximizing Customer Data

As marketers continue to adopt a variety of interactive tools to mix up campaign initiatives, new research has found that the significance of email is continuing to grow. Marketers, however, are not fully leveraging email’s most powerful capabilities, according to recently research from Emailvision, a software as a service (SaaS)…
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