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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Discover How Predictive Analytics Can Turbocharge Your Marketing Automation

Marketing automation tools are part of the modern marketer’s arsenal, but tracking a buyer’s behavior across inbound and outbound channels only provides a view of where they have been. By layering on predictive analytics, marketers can get a better sense of where the buyer is headed next. This E-book will provide a look at how forward-thinking companies are enhancing their…

Infographic: Account-Based Marketing

Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate the success of their current revenue-generating accounts. In this infographic, Insightera, a provider of B2B web site personalization tools, offers five steps to launching an ABM effort.

Connecting With More Leads via Inbound & Outbound

Check out the latest tools and tactics for both inbound and outbound marketing by attending this webinar, Connect With More Leads Via Inbound And Outbound. Lee Odden, CEO of TopRank Online Marketing and author of the book Optimize, will outline techniques that all marketers can use to connect with more prospects. Also joining the webcast will be Janelle Johnson, Director,…

2013 Lead Management Optimization — Key Trends Analysis

Marketing is clearly committed to improving the level of support to sales, but there are challenges to delivering on that promise. While budgets remain tight, the CMOs interviewed for this white paper, 2013 Lead Management Optimization — Key Trends Analysis, shared their forward-thinking strategies for sustaining the efforts of sales to turn interest into revenue.

Infographic: Cutting Through The Media Clutter

B2B buyers are bombarded with content , so marketers have to figure out how to cut through the information overload and  help buyers prioritize. This infographic from LookbookHQ and Beutler Ink demonstrates how storytelling can help your content rise above the noise.

A Mix-And-Match Content Strategy

You can't have just one — and that includes potato chips and types of content. This infographic from marketing firm ContentPlus explores the benefits of the most popular content types and how including the right mix in your content strategy can lead to great results.

Unlocking Internal Business Connections

As the old adage goes, it’s not necessarily what you know but who you know…and who your colleagues, customers and industry connections know. When salespeople have to make 50 or more cold calls a day, the “no’s” are bound to pile up. Relationship economics turns a cold call into a warm introduction when the sales team is armed with crucial…

Adding Social Fuel To Demand Generation Programs

This webinar will demonstrate how sales and marketing leaders are adding social selling strategies to accelerate pipeline creation—including lead generation and qualification, and gaining access to multiple decision-makers.

How DocuSign Built A World Class Lead Nurturing Program

With more than 80,000 engaged leads to process each quarter and more than 50 different nurture tracks, the DocuSign team’s demand generation efforts are running on all cylinders. Meagen Eisenberg, VP of Demand Generation at DocuSign, will share the story of how her company doubled its pipeline and far exceeded its sales targets through the commitment and partnership of its…

Infographic: Boosting Marketing’s Business Relevance

Top marketers are using marketing analytics to predict future outcomes as well as report on the performance of past campaigns. That was one of the findings of the ITSMA/VEM/Forrester 2013 Marketing Performance Management Survey highlighted in this infographic.
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