How DocuSign Built A World Class Lead Nurturing Program
With more than 80,000 engaged leads to process each quarter and more than 50 different nurture tracks, the DocuSign team’s demand generation efforts are running on all cylinders.
Meagen Eisenberg, VP of Demand Generation at DocuSign, will share the story of how her company doubled its pipeline and far exceeded its sales targets through the commitment and partnership of its marketing and sales teams.
In this webinar, you'll learn how to:
- Measure success and maximize campaigns;
- Develop the right personas based on interests;
- Create a lead scoring system that works; and
- Map content according to lead score, persona interests and stage in the buying cycle
Attend this webinar to gain valuable insights that can help ensure the success of your next lead nurturing campaign.
When?
July 24th, 2013 at 1 PM ET / 10 AM PT
Speaker:
Meagen Eisenberg, VP of Demand Generation, DocuSign
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