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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Rev Up Your Lead Gen Engines: How CEB Increased Conversions and Revenue

How does a 126% increase in revenue impact sound? For marketing executives looking to improve their revenue contribution, the first place to start is increasing conversion rates at different stages of the funnel. In this upcoming webinar titled, "Rev Up Your Lead Gen Engines," we'll hear from Brian Conway, Director of Marketing Operations at CEB. CEB is the world's leading…

Beyond The Hype: Applying Social And Behavioral Data To B2B Marketing

Today’s B2B marketing environment is more challenging than ever before. It’s harder to reach buyers and more difficult to gather information about their intentions. Traditional information sources, such as internal systems and public databases, often fall short when it comes to uncovering a prospect’s business needs, interests and purchase stages.

Infographic: How Online Content Drives B2B Buying Decisions

A recent report by the CMO Council and NetLine reveals that 87% of B2B buyers say online content has a major or moderate impact on vendor selection. But vendors get low marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups…

It's The End of the Funnel As We Know It

The signs of change are everywhere. With the Salesforce acquisition of ExactTarget and Oracle’s acquisition of Eloqua, the lines between CRM and marketing automation are disappearing. At the same time the roles and expectations of sales and marketing teams are being re-written.  Rather than simply driving and managing leads in the upper funnel, progressive companies are discovering a new hourglass…

Rock Your ROI With Video Analytics

If you want to be a marketing star, video has to be on your playlist. Video is a growing part of the content mix and video analytics, combined with MAPs and CRMs, provides marketers with the powerful data they need to succeed.

Infographic: Making The Case For Repurposing Content

Marketers are expected to spend $118.4 billion on content marketing in 2013, so they need to make the most of this investment by reworking existing content in other formats. This infogaphic from Active Internet Marketing makes the case for taking a piece of content you’ve already own and giving it…

Getting Content Marketing Right: Right Stage, Right Persona, Right Content

Aberdeen Group research shows that it takes an average of 10 marketing touches for an unqualified lead to become a closed-won deal. No wonder then that content marketing is at the top of the agenda for so many B2B marketing leaders – content is the currency that drives these interactions. Featuring new content marketing and management research from Aberdeen Group,…

Top Five Metrics for Revenue Generation Marketers

Raab Report sponsored by LeadMD It’s an old cliché but true: you manage what you measure. One implication is that when a business changes, measures should change as well. Few businesses have ever changed as rapidly as B2B marketing is changing right now. So it’s no wonder that many B2B marketers are asking themselves what they should measure and not…

The 2013 Killer Content Awards: Powerful Content That Moves Buyers

Demand Gen Report’s Second Annual Killer Content Awards recognize organizations that have created cutting-edge content across digital and physical channels. This report provides a behind-the-scenes look at the content creation process of the top 10 “Great White” winners and 10 “Mako honorees, outlining the objectives, development strategies and key metrics for success.
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