Infographic: Account-Based Marketing
Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate the success of their current revenue-generating accounts. In this infographic, Insightera, a provider of B2B web site personalization tools, offers five steps to launching an ABM effort.
Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate the success of their current revenue-generating accounts. In this infographic, Insightera, a provider of B2B web site personalization tools, offers five steps to launching an ABM effort.
