Discover How Predictive Analytics Can Turbocharge Your Marketing Automation
Marketing automation tools are part of the modern marketer’s arsenal, but tracking a buyer’s behavior across inbound and outbound channels only provides a view of where they have been. By layering on predictive analytics, marketers can get a better sense of where the buyer is headed next.
This E-book will provide a look at how forward-thinking companies are enhancing their marketing automation systems with predictive analytics to enhance their scoring, nurturing and data integration efforts.
Among the topics covered in this E-book:
- Adding real buying signals to lead scoring;
- Moving lead nurturing beyond “set and forget;”
- Big Data and progressive profiling;
- Identifying look-alike buyers; and
- Integrating internal and external data sources.
Download this E-book today for a clearer
view of your customers’ next moves.
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