The way we reach and market to our customers and prospects has changed. As in-person events are no longer a viable option, more businesses are turning to online solutions for unique ways to engage with their audiences. Marketing strategies that worked before might need a little tweaking, but a good way to stand out is to offer something unique to…

For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data—insight into what actions customers take directly on an organization's website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect…

Between achieving channel key performance indicators (KPIs) and company revenue growth, the right partner portal can help move the needle. What's more, the best partner portals facilitate marketing automation; real-time communication and collaboration; and accelerated performance through training, data and reports. This checklist covers how to evaluate your channel's needs. It reviews the features you should look for in a…