When: Tuesday, January 24 - 1:00 pm EST / 10:00 am PST - Register Today

Many companies are struggling with the roles and uses of content marketing and inbound marketing. Join our panel of the top thought leaders in marketing as we discuss:

• How content and inbound marketing fit into your marketing mix
• How to build a business case to fund an inbound and content marketing strategy
• Why it's important to think holistically about these processes instead of treating them as distinct channels
• How these techniques can turn your organization into a revenue center
  
  

Speakers: 

Ardath Albee, Speaker and Author
eMarketing Strategies for the Complex Sale
(@ardath421)

Robert Rose, Author and Strategist-In-Residence
Content Marketing Institute
(@Robert_Rose)

Marcus Sheridan, Speaker and Blogger
The Sales Lion
(@TheSalesLion)

Mike Volpe, Chief Marketing Officer
HubSpot 
(@mvolpe)

Moderator:
Candyce Edelen, President & CEO
PropelGrowth
(@CandyceEdelen)

Register Today. 

Wednesday, Jan 25, 2012 1:00 PM - 2:00 PM EST - Register Today

Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls.  But over 80% of them do engage when referred by a connection – whether through a friend, colleague, customer or industry peer.

For most marketing organizations, using social media for demand generation is still mostly an art.  But for top-performing organizations, harnessing the power of social media and the changing customer behavior to their advantage is about focusing on people, instead of contacts. Through this approach, the top-performing organizations are successfully using social media as an integral part of their demand generation engine.

Learn from a panel of thought-leaders about using social media for demand generation, and how to create a roadmap for your marketing organization.

Speakers:

Andrew Gaffney, Editor, DemandGen Report
Ralf VonSosen, VP Marketing, InsideView
Maria Pergolino, Senior Director Marketing, Marketo

Register Today

Tuesday, November 15, 2011 2:00 PM - 3:00 PM EST - Register Today

If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most crucial element of that strategy?

From acquisition programs to retention efforts, long-term campaigns to time-sensitive offers, establishing a contact data strategy is the essential first step to ensure your marketing activities deliver meaningful, measurable results. This webinar will examine the key elements needed for a successful 2012 data strategy, and how that strategy enables you to deliver on four critical market imperatives:

• Revenue growth and better GTM ROI
• Alignment between sales and marketing
• Better, faster pipeline conversions
• Relevance with buyers

Register now for this can’t-miss event, presented by ReachForce VP of Customer Success, RJ Brideau, and Televerde’s SVP of Global Sales, Marketing & Services, Donna Kent. All attendees will receive the complimentary E-book, 12 Steps To Ensure You’re Marketing To The Right B2B Prospect Lead Database.

Register Today. 

Wednesday, November 16, 2011 1:00 PM EST - Register Today

Join Andrew Gaffney, Editor of DemandGen Report, and Business Communications Expert, and Best-Selling Author, Dr. Tom Sant, as they share insights into the latest tools and tactics progressive companies are implementing to keep pace with today's changing buyers – and win more business.

In this live webinar, you’ll learn the most impactful steps companies can take to improve pipeline performance and increase win rates, including:

• Keeping Sales in Lock-Step with Changing Buyer Behavior 
• Selling on Value Instead of Price 
• Automating the Proposal/Engagement Process 
• Developing Sales Playbooks for Unique Selling Situations 
• Adding Metrics and Analytics to Key Engagement Points in the Pipeline
   

Speakers:
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Dr. Tom Sant
Business Communications Expert, and Best-Selling Author

Andrew Gaffney
Editor
DemandGen Report

Register Today

Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today

In this webinar Andrew Gaffney with DemandGen Report, the industry's leading source for trends and benchmarks, will share benchmarks on how leading companies increase market share and revenue by improving their speed to market.

The webinar will drill down into the specific impact of:

Condensing the time to launch
Companies can no longer afford to spend weeks or months manually assembling emails, forms and landing pages. Industry data and case studies will be highlighted on how market leaders have improved engagement rates by being able to launch timely and relevant campaigns.

Improving response times
Industry research shows immediacy of response has a significant impact on a sales person's success in connecting with a prospect. Examples will be shared of how companies have eliminated lag times, by prioritizing leads based on the offer they respond to and corresponding activities.

Doug Hart, with MedeAnalytics, will be joining Gaffrey to share how his organization mitigated the time to launch campaigns and respond to leads, and the direct results it’s had on their bottom line.

Speakers:
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Doug Hart
Associate VP Of Marketing and Corporate Communications
MedeAnalytics

Andrew Gaffney
Editor
DemandGen Report

Register Today

Wednesday, September 7, 2011 1:00 PM - 2:00 PM CDT - Register Today

The B2B buying process has shifted –conversations with buyers now start online and your digital content is doing the talking. In order to engage buyers, your content must cut through the noise and information cluttering the Internet and speak directly to your buyer’s needs.

In this webinar, DemandGen Report’s Andrew Gaffney and Manticore Technology’s Jeff Erramouspe have teamed up to take the Content Blueprint one step further and discuss how to create and use content strategically to build relationships with buyers and drive lead conversion. Join us to learn:

• How to create content that progresses like a conversation.
• What buyers’ content choices reveal about them and how it can improve your engagements. 
• How to measure content effectiveness and use it optimize your content marketing mix. 
  
  

Register Today

When: Wednesday, September 21, 2011 - 10 AM (PDT) / 1 PM (EDT) - Register Today

In a world that teems with webinars, how do you rise above the rest to create an experience that thrills your audience and gets them talking?

Join Andrew Gaffney, editor of DemandGen Report, as he presents key takeaways and tactics currently employed by the most active and successful webinar producers. Discover insights into the formats, topics and promotional campaigns that are driving the best results. 

Attend this interactive webinar to learn:

• Collaborative tools and functionality every company should use
• Interactive features that add value to any webinar
• Ways to maximize viewer experience
• Strategies that extend the life of a webinar
  
  

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Speakers:            
Andrew Gaffney, Editor, DemandGen Report
Jessica Eastman, Product Marketing Content Specialist, Citrix Online

Learn More.