Who?

Nick Edouard
Co-Founder & CMO
LookBookHQ

Andrew Gaffney
Editor
Demand Gen Report

When?

Thursday, June 11, 2015 at 1pm EST / 10am PST

Who?

 
Dana Harder
VP of Client Strategy
Content4Demand

Andrew Gaffney
Editor
Demand Gen Report

When?

On-Demand

 Who?

Mike Tomita
Sr. Marketing Manager
Marketo

Andrew Gaffney
Editor
Demand Gen Report

When?

On-demand

Who?

Robert Strohmeyer
Director of Sales Engineering
Demandbase

Andrew Gaffney
Editor
Demand Gen Report

When?

On-demand

According to a recent survey conducted by ITSMA, more than 40% of B2B marketers are now using buyer personas as part of their strategy, but only 15% considered their persona marketers very effective.

Video is a Top 10 content marketing tactic. But that doesn't mean it has to be expensive, production-quality video.

The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears. In this interactive webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions in 2015, resulting in higher registration and attendance.

According to a recent study from Retail TouchPoints, 66% of marketers found their omnichannel strategy had improved customer loyalty, while 40% indicated omnichannel was key to increased brand interactions. This will present a hands-on look at how both leading retail and B2B marketers are applying Insight + channels + content to ignite, extend & convert interest into purchases.