Developing Content for the Digital Conversation
- Published in Web Seminars
Wednesday, September 7, 2011 1:00 PM - 2:00 PM CDT - Register Today
The B2B buying process has shifted –conversations with buyers now start online and your digital content is doing the talking. In order to engage buyers, your content must cut through the noise and information cluttering the Internet and speak directly to your buyer’s needs.
In this webinar, DemandGen Report’s Andrew Gaffney and Manticore Technology’s Jeff Erramouspe have teamed up to take the Content Blueprint one step further and discuss how to create and use content strategically to build relationships with buyers and drive lead conversion. Join us to learn:
- How to create content that progresses like a conversation.
- What buyers’ content choices reveal about them and how it can improve your engagements.
- How to measure content effectiveness and use it optimize your content marketing mix.