Live Date: Wednesday, June 13, 10 AM (PDT) / 1 PM (EDT) - Register Today

Enhance the value of your webinars by maximizing efficiency, productivity and data accuracy through integrations.

Attend this interactive webinar to learn how to:

• Attract more attendees with customized invites and reminders.
• Boost the marketing ROI of each event.
• Reuse high-value marketing content across all of your events.
• Efficiently expand the scale of event processes.

Speakers:

Andrew Gaffney, Publisher, DemandGen Report
Maria Pergolino, Senior Director of Marketing, Marketo

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Live Date: Wednesday, May 30, 2012 2:00 PM - 3:00 PM EDT - Register Today.

Social media certainly provides powerful opportunities to send member engagement soaring, thanks to the natural connections that arise from posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their loyalty to the organization, you’ll need to develop a strong, clear strategy to navigate this new social universe.

During the webinar “5 Ways to Leverage Social CRM To Drive Community Interaction and Member Engagement” Maddie Grant of Social Fish and Ben Martin of Avectra will highlight:

·      Key trends in social CRM;

·      New tactics for building two way relationships; and

·      5 tips to drive interaction and member engagement.

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When: Thursday, May 31, 2012 1:00 PM - 1:30 PM EDT - Register Today

In this 30-minute webinar, Ruth Stevens and Don Wynns will highlight the key steps needed to optimize segmentation processes using proper data management, and outline the benefits of segmenting marketing messages to key prospects.

Topics to address:

      - Data management realities/challenges
      - How data impacts demand generation
      - Ramping up marketing automation functionality
      - Benefits of efficient segmentation

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When: Thursday, May 10, 2012 1:00 PM - 2:00 PM EDT - Register Today

B2B marketers are still in the early stages of establishing how social media can impact actual business results. Many organizations struggle to connect the soft benefits of followers and mentions to the more strategic goals of leads and opportunities. However, leading demand gen professionals have realized that social is no longer just the domain of content marketing and communications, and are moving elements of social marketing into their lead generation campaigns. Using new tools and techniques, they are finding successful ways to make social an integral part of their demand generation processes.

Attend this webinar to learn how to overcome some of the early barriers to using social to drive leads and revenue. We'll provide insight into the trends, tools and technologies that are making it possible for marketers to evolve their social media strategies from awareness to demand.

Lori Wizdo, Pricipal Analyst at Forrester Research will present recent research highlighting how far marketing has come in social demand creation and will provide recommendations for how to bring social to the forefront of an integrated lead-to-revenue process. Eloqua's Rob Bois will provide a framework for thinking about how to incorporate social into current lead generation programs using tools like social sign-on and will share examples of how companies are integrating and measuring social media as part of a larger demand generation strategy.

Speakers:
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Lori Wizdo
Principal Analyst Serving Technology Marketing Professionals, Forrester Research

Rob Bois
Product Marketing Manager, Eloqua

Moderator:
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Andrew Gaffney
Editor, DemandGen Report

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New research breaking down the best-in-class marketing strategies leaders are taking to bridge the gap between marketing and sales.

Speakers:

When: April 18, 2012 - 11:00 AM to 12:00 PM (PDT) - Register Today

Join Andrew Gaffney, Editor, DemandGen Report and Atri Chatterjee, CMO Act-On Software as they present benchmark research that explains the positive impact lead scoring can have on conversion rates at all phases of the sales and marketing funnel.

This webinar will illustrate the points with real-world examples of companies that have set up simple, yet effective lead scoring systems.

In addition, the session will provide insights into the following areas:

• How simple scoring systems can be established to factor in both activity and demographic profiles
• How lead scoring can improve the effectiveness of online campaigns by providing intelligence for segmentation and targeting
• How prioritizing hot leads improves close rates and ensures timely response to ready buyers
• How scoring helps to align messaging with buying cycles
• How categorizing longer-term leads helps to keep them warm with lead nurturing campaigns

Register for this complimentary webinar now!

When: Thu, Mar 8, 2012 2:00 PM - 3:00 PM EST - Register Today

Research shows that integrated, multi-touch B2B demand creation programs powered by high quality contact data and disciplined marketing approaches produce stronger revenue performance. But many marketers don’t feel that they’re at a stage of readiness to deploy these types of advanced programs, and those who are implementing integrated practices don’t feel like they’re optimizing them. Join Televerde and Marketo for this webinar addressing the “how-to’s” of four critical topics related to deployment and optimization of integrated, disciplined and advanced B2B lead generation and lead nurturing programs and practices powered by marketing automation:

1. How to assess your readiness for use of advanced, integrated demand creation practices.
    
2. How to leverage the highest quality contact data, relevant digital messaging, and well-timed, high-impact dialogue-based (“tele”) practices.
    
3. How to broaden your utilization and enhance your value from integrated demand creation applications by nurturing current customers, recycled/dormant leads, SEO-generated leads, untouched market segments, as well as short-term and mid-term touch programs.
    
4. How to accelerate your implementation of integrated programs and drive to advanced practices that produce optimized results.

Presenters:
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Bryan Ehrenfreund, VP of Digital Strategies for Televerde
Jon Miller, VP of Marketing and Co-Founder of Marketo

Why You Should Attend?
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This webinar promises to deliver a number of practical, actionable and affordable ideas and a higher level of marketing intelligence. And because you want to be a better B2B marketer!

Register Today