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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

NetProspex Receives $7 Million in Funding to Power Further Expansion

NetProspex announced yesterday it received $7 million in Series B funding, led by information technology investment firm Edison Ventures, which had already invested $8.8 million in the company over the course of two rounds. NetProspex reported it will use the funds to increase sales, accelerate channel partner integrations and support…
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Salesforce.com Spends Big On Social Marketing With Buddy Media Deal

Salesforce announced Monday that it will acquire Buddy Media, a leading social media marketing platform, in a cash and equity deal valued at approximately $689 million. The transaction is expected to be completed during salesforce.com’s fiscal third quarter ending October 31, 2012, and is subject to customary closing conditions. By…

Google Analytics Adds LogMyCalls To Phone Call Tracking App Gallery

Google Analytics has added LogMyCalls, a call tracking and mobile marketing automation solution developed by ContactPoint, to its Phone Call Tracking App Gallery. The integration will enable marketers to leverage the Google suite of apps alongside LogMyCalls. LogMyCalls is a call tracking application that ties call data and call recordings…
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Online Marketing Institute And Marketing Automation Institute Form Strategic Partnership

The Marketing Automation Institute (MAI), a vendor-neutral marketing automation certification organization, and the Online Marketing Institute (OMI), a provider of digital marketing training education, announced a strategic partnership to offer bundled curriculum and certification, online learning and other educational offerings to better serve the fast-growing market. The goal of the…
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SiriusDecisions Demand Waterfall

SiriusDecisions unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing teams and to establish closed-loop processes. The research firm shared the new model at the SiriusDecisions Summit, held last week in Scottsdale, Ariz. The new model focuses on managing leads sourced across a…

eTrigue Adds Webcast Event Management And Prospect Data Features To DemandCenter Suite

eTrigue Corporation recently announced the availability of new webcast event-management and prospect-management features for its marketing automation suite, eTrigue DemandCenter. The new webcast event management capabilities are designed to simplify webcast workflow with drag-and-drop customization and automatic population of registration and attendance information into the marketing database. Marketers gain context…
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HubSpot Adds Email Marketing To Product Suite

HubSpot announced yesterday the addition of a revised email marketing system and contact database to its core product lineup. Focused on providing marketers with tools to maximize their prospect and customer data, HubSpot’s new contacts database is designed to centralize information and integrate with CRM and existing systems. Coupled with…
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