eTrigue Adds Webcast Event Management And Prospect Data Features To DemandCenter Suite
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eTrigue Corporation recently announced the availability of new webcast event-management and prospect-management features for its marketing automation suite, eTrigue DemandCenter.
The new webcast event management capabilities are designed to simplify webcast workflow with drag-and-drop customization and automatic population of registration and attendance information into the marketing database. Marketers gain context to visitor activity with drill-down access for event details, visits and contact touch points.
The new functions are designed to simplify demand generation program creation and execution for marketers. eTrigue synchronizes data with WebEx and GoToWebinar, making the data immediately available for use in marketing campaigns and event follow up. By streamlining the management of webcast events, marketers can focus on the strategic aspects of audience development, content preparation, and development of pre-event and post-event marketing plans.
eTrigue DemandCenter also introduced redesigned prospect summaries with tabbed displays, designed to make viewing and modifying prospect records easier. The solution also features a drag-and-drop user interface to allow sales and marketing professionals to display message activity, prospect activity and touch management information. The new features are aimed at helping users optimize the valuable information highlighted in DemandCenter prospect records.