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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Neolane Adds New Offer Management, Profiling Features To its Marketing Automation Solution

Marketing automation software vendor Neolane recently announced new features for Neolane Interaction, the company's real-time offer management solution. The new features are designed to provide a better experience for anonymous users and to provide better alignment for cross-channel marketing campaigns. Neolane Interaction combines a central offer catalog, business rules engine…
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HomeStar Broker Solutions Implements LeadMaster For Real Estate Lead Management

HomeStar Broker Solutions Corp., a provider of Internet lead conversion solutions to the real estate industry, and LeadMaster, a provider of cloud computing solutions for CRM, sales lead management, marketing automation and sales force automation, announced an agreement to provide LeadMaster as the engine for the HomeStar Technology Platform. Vancouver,…
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Neolane Reports $47 Million in Revenue in 2011, Plans Aggressive Global Expansion for 2012

Neolane, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47% year-over-year growth in 2011. Neolane also reported a 50% increase in its global employee headcount, focusing on expanding its sales, product development and customer support and services capabilities. The company also announced…
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Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth

Marketo, a provider of marketing automation and Revenue Performance Management (RPM) solutions, reported that it nearly doubled its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Additionally, the company said it grew its revenue more than 130% year-over-year and nearly…
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Silverpop Exceeds 1,500 Customers; Partner Program Drives 20% Of New Business in 2011

Silverpop, a provider of email marketing and automation solutions, recently reported that 20% of its new business in 2011 wasdriven by partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage. The company launched the SilverLining…
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Act-On Software Reports 405% Revenue Growth; Expands International Footprint

Act-On Software, a provider of marketing automation technology, announced record results for Q4 2011. Act-On reported 171 new customers in the quarter, and a 405% increase year-over-year in annual recurring revenues. Headquartered in Beaverton, OR, Act-On said it increased its employee count by more than 600% year-over-year, to continue technology…
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