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Google Analytics Adds LogMyCalls To Phone Call Tracking App Gallery


Google Analytics has added LogMyCalls, a call tracking and mobile marketing automation solution developed by ContactPoint, to its Phone Call Tracking App Gallery. The integration will enable marketers to leverage the Google suite of apps alongside LogMyCalls.

LogMyCalls is a call tracking application that ties call data and call recordings into Google Analytics and CRM solutions. The integrated platform allows marketers to track phone conversions and web conversions within Google Analytics. Integrated with Google Analytics new Multi-Channel Conversion Paths, LogMyCalls features, the solution enables marketers to leverage the platform to track both phone calls and web visits step-by-step through the conversion process.

LogMyCalls offers features including web site Dynamic Number Insertion (DNI), full integration into CRM solutions and Google Analytics in an easy-to-use interface with marketing analytics reports. LogMyCalls also features searchable call recording, call tagging, call commenting and custom scorecard creation, enabling users to group calls and analyze them on an ad hoc basis.

"We're excited to partner with Google Analytics in their Phone Call Tracking App Gallery," said ContactPoint CEO Jason Wells. "LogMyCalls just emerged from Beta, so to be prominently listed in the Google Analytics App Gallery so quickly is an honor. We designed LogMyCalls to have very simple Google Analytics integration. That's something we focused on during the development process, and we've succeeded. LogMyCalls has the most simple and powerful Google Analytics integration on the market."

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