Sales Enablement

SalesLoft CEO Shares Perspective On Scaling Sales Engagement, Evolving BDR/SDR Role In Business

The B2B buying process is always in a state of evolution, but one often overlooked thought is that this evolution also impacts current relationships between buyers and sellers — making it far easier for churn to occur. While new technology emerges to help get in front of buyers and customers,…

January 17, 2019
Written by Brian Anderson

InsideSales.com Offers AI-Driven Email Solution To Help Improve Sales Prospecting

AI-Driven Email Prospecting from InsideSales.com aims to help sales teams create target and track prospecting emails, as well as generate insights into recipient actions and identify the best time to send.

January 14, 2019
Written by Elise Schoening

The Importance of A/B Testing Sales Emails

We all want to make things better. But how do you know if your efforts really make a difference? How do you know if the changes you make in a system have a positive impact?

January 11, 2019
Written by By Pavel Dmitriev, Outreach

Televerde Hires Morag Lucey As First Female CEO

Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company’s new CEO. Lucey succeeds Jim Hooker, who has led Televerde as its CEO since 1996 and will be retiring, according to the company.

January 7, 2019
Written by Brian Anderson

Six Ways To Stand Out When Selling To Marketers

With more than 6,200 martech vendors competing for marketers’ attention and budget, errors in the selling process can doom an otherwise successful pursuit.

January 2, 2019
Written by Chris Bondhus, Brightcove

VanillaSoft Announces GoVideo Integration To Drive Sales Enablement With One-To-One Video Messaging

VanillaSoft, a sales software and engagement platform, announced a new integration with video marketing platform Vidyard.

December 21, 2018
Written by Elise Schoening

Seismic Raises $100M In Series E Funding To Grow Product, Expand Global Markets

Seismic, a sales and marketing enablement platform, announced that it has raised $100 million in a Series E funding round led by Lightspeed Venture Partners and T. Rowe Price Associates, Inc. General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round, which brings the company’s total funds raised…

December 18, 2018
Written by Elise Schoening