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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

DGR Book Club: 3 New Reads To Help Marketing & Sales Teams Grow

DGR Book Club: 3 New Reads To Help Marketing & Sales Teams Grow

“Summer reading” may be a thing, but in my opinion, Fall is the ultimate season for snuggling up at home with a good book and a pumpkin spiced latte — preferably after a long day of apple picking and wine tasting while wearing plaid. Is the Millennial in me obvious or what? As the end of the year creeps up, and marketers begin planning and strategizing for 2019, it’s also a…
9 Steps To Operationalize CX And Achieve Advocacy

9 Steps To Operationalize CX And Achieve Advocacy

How can firms operationalize the customer experience and create customers for life? It is great to talk about it, make it a company-wide initiative, pound our fists on the boardroom table and commit to becoming customer-centric, but what are the actual steps marketing operations can take to operationalize the customer…
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