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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Sugar Connect Aims To Arm Sales With Insights For Custom Email Communications

Sugar Connect Aims To Arm Sales With Insights For Custom Email Communications

Sugar Connect empowers sales and service agents with critical context during real-time email communications with customers. Connect keeps customer account information up to date and available within a user’s email tool and synchronizes Office 365 and G Suite data with Sugar’s CRM products. FEATURES/FUNCTIONALITY: Sugar Connect provides complete visibility and…
A Look Into The Magic 8 Ball: The Future Of B2B Sales

A Look Into The Magic 8 Ball: The Future Of B2B Sales

Readers may remember that fortune-telling toy from our childhood, the Magic 8 Ball. Simply ask the large plastic ball a yes or no question and turn it over to reveal one of the 20 stock answers to life’s greatest mysteries. Endless fun ensued… until it didn’t. While the Magic 8…
Forrester Exec Elaborates On B2B Marketing & Sales Predictions For 2020

Forrester Exec Elaborates On B2B Marketing & Sales Predictions For 2020

As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process by marketing and sales. Not only will 2020 see buyers’ demands and expectations increase, but marketing and sales teams will be pushed to develop their strategies and approaches quickly enough to keep…
Talkdesk Taps Former Salesforce Exec As First CMO

Talkdesk Taps Former Salesforce Exec As First CMO

Talkdesk, a cloud contact center for sales and support teams, announced the hiring of Kathie Johnson as its first CMO. She will be tasked with the development and execution of the company’s marketing strategy and will report directly to Talkdesk CEO Tiago Paiva.
Why Are B2B Tech Firms Ripe For Social Selling?

Why Are B2B Tech Firms Ripe For Social Selling?

One constant exists today in B2B tech sales: people buy from people. Most importantly, people buy from people they trust. In fact, LinkedIn’s State of Sales reports consistently find trust to be the most influential factor in buying decisions. In the last 10 years, companies have invested heavily in marketing technology…
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