Revenue Strategies

Salesforce To Acquire Tableau For $15.7B

Salesforce announced it has signed a definitive agreement to acquire Tableau, a data visualization software company, in an all-stock transaction valued at $15.7 billion.

June 10, 2019
Written by Elise Schoening

Highspot Secures $60M In Series D Funding

Highspot, a sales enablement platform, raised $60 million in Series D funding. The round was led by ICONIQ Capital, with additional participation from Sapphire Ventures, Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures.

June 4, 2019
Written by Elise Schoening

True Influence Appoints Chief Data Officer To Oversee Data Strategy & Product Implementations

True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data Officer. He will lead the data strategy and data-driven product implementations for all True Influence products.

May 24, 2019
Written by Elise Schoening

Perficient Boosts Consulting Capabilities With Sundog Interactive Acquisition

Perficient, Inc., a digital transformation consulting firm, acquired Sundog Interactive, Inc., a B2B marketing agency. The acquisition is positioned to strengthen Perficient’s Salesforce and manufacturing consulting capabilities, and adds about 100 technology, sales and consulting professionals to the company.

May 23, 2019
Written by Elise Schoening

LinkedIn Looks To Boost Sales Efficiency With New Sales Navigator Homepage, Enhanced Microsoft Integration

LinkedIn unveiled a new homepage for Sales Navigator that is designed around alerts and aims to help sales teams quickly identify relevant prospects and prioritize next steps. The company also released a deeper integration with Microsoft Dynamics 365 to help improve sales efficiency.

May 22, 2019
Written by Elise Schoening

5 B2B Innovator Award Winners To Inspire You In 2019

B2B marketers don’t have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI, the list of tasks keeps growing, along with the number of martech tools to manage.

May 22, 2019
Published in Blog
Written by Elise Schoening

The Pedowitz Group Executive Chats Revenue Marketing Maturity In B2B, New Index For Measuring Revenue Transformation

Move over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to prove ROI. To investigate the state of revenue marketing maturity in B2B, The Pedowtiz Group released its first annual Revenue Marketing Index Report, which reveals that B2B orgs have some room for…

May 16, 2019
Written by Elise Schoening