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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

5 ‘FlipMyFunnel’ Podcast Episodes To Binge Before #B2BSMX

The first-ever B2B Sales & Marketing Exhange  event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. This new event is bringing together three top-tier marketing conferences — REVTalks, FlipMyFunnel and the Demand Gen Summit — under one roof (the roof being that of the immaculate Encore Boston Harbor). 

MindTickle Lands $40M In Series C Funding

MindTickle, a sales enablement and sales readiness platform, announced it has raised $40 million in Series C funding led by Norwest Venture Partners. Accel Partners, Canaan, NewView Capital and Qualcomm Ventures LLC also participated in the round, which brings MindTickle’s total funds up to more than $81 million.

TrustRadius Secures $12.5M In Series C Funding

TrustRadius, a B2B software and services review site, has raised $12.5 million in Series C funding, bringing its total equity financing to $25 million. The most recent funding round was led by Next Coast Ventures, with participation from returning investors LikeOak Ventures and Mayfield Fund.
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