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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Moxtra Works To Unify Business Collaboration & Customer Engagement

Moxtra Works To Unify Business Collaboration & Customer Engagement

Collaboration and communication platform Moxtra is designed to unify multiple business teams and databases to provide continuous business collaboration that enables seamless and convenient engagement with buyers. Back-Of-The-Box Details Moxtra Digital Branch is designed to integrate document management systems, CRMs, transaction management systems and more into a single platform for…
AI Won’t Take Your Job

AI Won’t Take Your Job

While it’s safe to say computers will never be human, marketers are worrying about their job security as computers become advanced enough to be referred to as AI. Even with half of organizations implementing some shape or form of AI, the technology will never take over for marketers — in…
Kaon Interactive Welcomes New CMO

Kaon Interactive Welcomes New CMO

Kaon Interactive, a marketing and sales software company, promoted Dana Drissel to CMO, effective immediately. Drissel has spent 15 years with the company, building Kaon’s brand and messaging strategy, working closely with the sales team and expanding the marketing team’s reach and effectiveness.
Balancing Digital & Human For An Awesome Customer Experience

Balancing Digital & Human For An Awesome Customer Experience

How many times have you found yourself in a company’s voicemail hell? You know, where you’re unable to get past the AI-driven directory and recorded voice messages so you hang up in frustration and vow never to do business with that company again. Don’t worry — you’re not alone.
Sitecore Receives $1.2B Investment

Sitecore Receives $1.2B Investment

Sitecore, a provider of digital experience management software, secured a $1.2B investment to fuel a large-scale growth plan to innovate products, increase its go-to-market presence, expand its geographic footprint and enhance its global brand.
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