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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Plannuh Launches Marketing Plan Builder

Plannuh Launches Marketing Plan Builder

Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices to help users improve the performance of their marketing strategy, campaigns and measurement initiatives.
2021 B2B Sales & Marketing Exchange Returns To Boston

2021 B2B Sales & Marketing Exchange Returns To Boston

Like many other companies, Demand Gen Report (DGR) had to pivot to virtual experiences in 2020 during the lockdown of the Covid-19 pandemic. Now, after more than 15 months of delivering successful virtual events, DGR will host the 3rd annual B2B Sales & Marketing Exchange (#B2BSMX) in-person from Aug. 9-11, 2021,…
Qualified Secures $51M In Series B Funding

Qualified Secures $51M In Series B Funding

Qualified, a conversational sales and marketing software, received $51 million in Series B financing. The funding round was led by Salesforce Ventures, with additional participation from existing investors such as Norwest Venture Partners and Redpoint Ventures.
Demand Spring Unveils Leap Advisory Service

Demand Spring Unveils Leap Advisory Service

Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized, actionable advice to help B2B practitioners address internal and external challenges with their marketing strategies, workflows and more.
SmartBug Media Joins Adobe Solution Partner Program

SmartBug Media Joins Adobe Solution Partner Program

Inbound marketing agency SmartBug Media announced a partnership with the Adobe Solution Partner Program to offer content marketing, sales enablement, marketing automation and revenue operations consulting capabilities for Adobe Marketo Engage users.
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