LinkedIn Unveils Sales Insights Tool
- Written by Michael Rodriguez
- Published in News Briefs
LinkedIn has announced the launch of its newest tool, LinkedIn Sales Insights, which aims to help sales and marketing teams gain a clearer view of potential opportunities in their target markets, improve their go-to-market strategies and drive revenue.
Part of the company’s Sales Solutions portfolio, the tool is designed to provide real-time data and relationship intelligence into the various growths happening within company departments and accounts, allowing marketing and sales teams to plan their strategies accordingly. With these insights, companies can engage and build stronger relationships with target accounts for driving revenue.
“The world is in a state of flux and the only thing that you can count on is change,” said Lindsey Edwards, VP of Product Management at LinkedIn, in a blog post. “And, for Sales Ops leaders, this constant state of change — and the continuous planning that it forces — can feel like an uphill battle if your data is unreliable. That’s why we’re introducing LinkedIn Sales Insights, a new product in the LinkedIn Sales Solutions portfolio that is powered by over 722 million members on LinkedIn to help you identify and size potential opportunities, get a clearer view of the market, and plan more confidently.”