Marketing Operations

ZoomInfo Welcomes Bryan Law As CMO & Joins AWS Partner Network

ZoomInfo, a go-to-market software, data and intelligence provider, hired Bryan Law as Chief Marketing Officer. Law will lead ZoomInfo’s marketing organization to prioritize driving demand, enhance the company’s brand awareness and expand its thought leadership. ZoomInfo also joined the AWS Partner Network to improve data delivery through its Data-as-a-Service platform, OperationOs.

July 20, 2022
Written by Christina Cargulia

Why Inbound Marketing Is Better For Your Business Than Outbound Marketing

Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ads, marketing teams might concentrate their efforts on social media and email campaigns. This…

July 14, 2022
Written by Drew McLellan, Agency Management Institute

Demand Spring Appoints Matt Roberts As CEO

Demand Spring, a revenue marketing consultancy, promoted its current SVP of Strategy and Technology Matt Roberts to CEO as the company’s Founder and President Mark Emond steps into the role of Executive Chair.

July 12, 2022
Written by Kelly Lindenau

ZoomInfo Partners With Sales Confidence

ZoomInfo, a go-to-market software, data and intelligence provider, partnered with Sales Confidence, a company that specializes in accelerating sales careers, to expand its global network. The new partnership enables revenue professionals in the U.K. and worldwide to benefit from ZoomInfo’s sales solutions and data privacy compliance leadership.

July 5, 2022
Written by Christina Cargulia

Affinity Announces New Executives Leaders From Robinhood & Showpad

Affinity, a relationship intelligence platform for dealmakers, appointed two key executives from Robinhood and Showpad – Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design.

June 30, 2022
Written by Christina Cargulia

Defining Your Customers: 3 Levels Of Targeting For Successful B2B Marketing

When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start by asking themselves who their customers are. This question used to be quite difficult to answer, often determined by gut instinct and basic campaign insights. But with the abundance of data now…

June 6, 2022
Written by Nick Wentz, Clearbit

David Beck Joins Brightcove In A Newly Created Role

Brightcove Inc., an online video platform, added David Beck as its first Chief Strategy and Corporate Development Officer, leading the company in strategy, business development and corporate development. Beck’s newly created role focuses on identifying and accelerating strategic growth opportunities including organic initiatives, acquisitions and partnerships globally.

June 2, 2022
Written by Christina Cargulia