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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

A New Approach To Marketing

A New Approach To Marketing

Like every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and other established best practices are being updated for a…
Allison Metcalfe Rejoins Demandbase As Chief Revenue Officer

Allison Metcalfe Rejoins Demandbase As Chief Revenue Officer

ABM platform Demandbase has appointed Allison Metcalfe as Chief Revenue Officer. Metcalfe, who was a Customer Success leader for Demandbase in the past, will be responsible for leading the company’s sales, advertising and customer success teams, as well as the product and marketing teams, to help Demandbase exceed its revenue…
Seismic Appoints New VP, Market Growth

Seismic Appoints New VP, Market Growth

Seismic, a sales and marketing enablement software provider, has appointed former Forrester-SiriusDecisions VP and Research Director Heather Cole as its new VP, Market Growth to help the company drive growth and inform go-to-market strategies.
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