Demand Generation

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the event for a year and putting together a jam-packed agenda…

February 28, 2020
Published in Blog
Written by Klaudia Tirico

Tealium Names Brent Reed As SVP Of Enterprise Business, Americas

Tealium has appointed Brent Reed as Senior Vice President of Enterprise Business for the Americas. Reed brings more than 20 years of enterprise software sales, business development and leadership experience to the company.

February 18, 2020
Written by Brian Faussette

Sales & Marketing Alignment: From Vague Measurement To Real Results

If you read an article that claimed a majority of business leaders believed that their sales and marketing teams are aligned, how would you react? Would you laugh at the outrageous optimism? Would you nod in agreement because, clearly, your team is among the aligned? Either way, there’s a bigger…

February 11, 2020
Written by Justin Gray, LeadMD

It’s Time To Get Emotional About B2B Marketing: Insights On Brand From Tom Stein

Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about how to bring some of that consumer sizzle to B2B branding. In this Q&A, Stein discussed the need for…

February 7, 2020
Published in Blog
Written by Kim Zimmermann

Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel…

February 5, 2020
Written by Kim Zimmermann

Carlos Hidalgo Joins DemandGen Int. As Chief Strategy Officer

DemandGen International, Inc. has appointed best-selling author and marketing thought leader Carlos Hidalgo as its new Chief Strategy Officer. In his new role, Hidalgo will be tasked with helping DemandGen’s enterprise clients develop and implement their digital marketing and demand gen strategies and initiatives for digital transformation.

January 22, 2020
Written by Klaudia Tirico

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who covered Fashion Week, not large industry trade shows. To be…

January 14, 2020
Published in Blog
Written by Klaudia Tirico