Demand Generation

Mailgun Releases InboxReady Platform On Salesforce AppExchange

Mailgun, a Sinch company, announced that InboxReady by Sinch, a deliverability platform integrated with Salesforce Marketing Cloud, is now available on the Salesforce AppExchange. The platform seeks to enable marketers to connect their InboxReady and Salesforce Marketing Cloud accounts to monitor and manage deliverability results from a single dashboard.

April 18, 2022
Written by Kelly Lindenau

MeritB2B Rebrands As Anteriad

MeritB2B, a B2B marketing and sales solutions provider, adopted a new name as part of its rebrand. Now formally known as Anteriad, the company will remain focused on growing its data and B2B influence.

April 5, 2022
Written by Christina Cargulia

SalesboxAI Launches Demand Unit-Centric Platform For Marketers

SalesboxAI, a Conversational ABM platform, announced the release of their new Demand Unit-centric system for B2B and ABM marketers. Operating AI-powered assistants, SalesboxAI discovers active, in-market demand units by reaching buying groups across its advertising network.SalesboxAI Discover, SalesboxAI Engage and SalesboxAI Advertise are all included in the recently developed module.

March 28, 2022
Written by Christina Cargulia

Top Quotes From #B2BMX 2022

As the Arizona sun set on the final day of the B2B Marketing Exchange (#B2BMX), close to 1,000 B2B marketers walked away with more knowledge than they could have hoped for. We combined the hottest insights from our all-star line-up of speakers, and it’s our pleasure to share them now with you!

March 3, 2022
Published in Blog

PFL Announces New Leadership Team To Accelerate Hybrid Experience Adoption

PFL, a hybrid experience company, assembled a new leadership team following Nick Runyon’s promotion from President to CEO to help accelerate revenue growth and drive continued adoption of the company’s hybrid experience solutions.

February 18, 2022
Written by Kelly Lindenau

Conductor To Acquire Real-Time Website Auditing & Monitoring Solution ContentKing

Conductor, an enterprise organic marketing platform, entered a definitive agreement to acquire ContentKing, a cloud-based service designed to provide real-time SEO auditing and change management to improve and maintain search engine visibility.

February 18, 2022
Written by Kelly Lindenau

LeadsRx Now Supports Multi-Touch Attribution

LeadsRx has solved a decades-old problem for national advertisers. The new attribution tool empowers them with the ability to accurately measure the effectiveness of national TV commercials given the complexities when they air in various regions, states, across time zones, via live, broadcast, and dual feed cable, etc.