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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Mediafly Acquires Talent Intelligence Platform Aptology

Mediafly, a revenue enablement platform, marked its sixth acquisition through the addition of Aptology, a talent intelligence platform. Mediafly plans to leverage Aptology’s “people data and analytics” to help sales teams remove bias and gain objective insight into the behaviors that drive positive outcomes within their unique sales processes. 

ON24 Appoints Callan Young As CMO

ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization’s go-to-market strategy, which includes continuing to expand momentum and adoption of the company’s digital engagement platform.

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC and will also be available for…

B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners. The industry veterans founded the firm to help marketing, sales, customer success and product marketing teams become revenue leaders by creating transformational GTM strategies in the ever-evolving GTM landscape.
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