Demand Generation

B2B Community Bands Together To Offer Covid-19 Relief Efforts & Resources

The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused and offer ways to help companies cope with new realities.

May 6, 2020
Written by Klaudia Tirico

Cloudera Leverages Intent Data To Achieve 50% Target-Industry Engagement

Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that have embraced ABM, Cloudera was looking for ways to advance its digital marketing strategies as part of its effort to target businesses interested in their offerings and increase engagement and awareness.

May 4, 2020
Written by Kim Zimmermann

Televerde Appoints New Director Of Demand Generation

Televerde has named Deanna Ransom Director of Demand Generation and Sales Engineering. In her role, Ransom will help drive Televerde’s sales and marketing transformation, develop engagement strategies, optimize marketing operations and deliver attributable revenue.

April 30, 2020
Written by Marjorie Romeyn-Sanabria

Chatbot Bootcamp: Training Virtual Assistants To Enhance The Customer Experience

A key value of chatbots is that their artificial intelligence means they can provide answers and be ready to use right out of the box. However, while bots are smart, the reality they learn over time, so many organizations are realizing bots should still be trained by the organization to…

April 22, 2020
Written by Klaudia Tirico

ON24 Launches Strategy Services for Marketing Transformation

ON24, a digital experience platform provider, has launched a Center for Marketing Transformation (CMT), which aims to empower customers the resources and insights needed to build resilient revenue marketing strategies.

April 17, 2020
Written by Michael Rodriguez

B2B Marketers Sound Off: What’s Working In ABM During & Post-COVID-19?

With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM strategy in the B2B market is becoming increasingly more challenging. Despite the unknowns, keeping the engagement engine running with ABM is still a viable opportunity for businesses looking to build momentum during…

April 15, 2020
Written by Demand Gen Report Team

Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home

Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side, these virtual events — when done right — are super helpful and provide a great source of inspiration as we navigate through this new reality we’re in.

April 10, 2020
Published in Blog
Written by Klaudia Tirico