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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

2020 Martech Landscape Grows By 13.6%

2020 Martech Landscape Grows By 13.6%

Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech solutions currently on the market. Created in partnership with Blue Green, this year’s graphic includes 8,000 solutions, up from 7,040 solutions in 2019 — a 13.6% increase year-over-year. 
RollWorks Releases Four New ABM Packages

RollWorks Releases Four New ABM Packages

RollWorks has launched four new service packages for its Account-Based Platform, designed to help B2B companies of all sizes/budgets to maximize access to ABM data for engaging target prospects.
Openprise Launches New Data Management Tool

Openprise Launches New Data Management Tool

Openprise, a digital data management and orchestration platform, has launched a new data management tool: Openprise Agile CDP. The tool is designed to help marketers clean, enrich and unify data across multiple sources into a single customer view in as little as 90 days, according to the company.
That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the event for a year and putting together a jam-packed agenda…
New Dun & Bradstreet Offering Aims To Identify Buyer Intent

New Dun & Bradstreet Offering Aims To Identify Buyer Intent

Dun & Bradstreet, a global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which is designed to enable B2B marketing and sales teams to identify signals from companies in the market to purchase. Early detection of digital signals increases the timeliness, relevancy and impact…
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