Content Strategies

How AI Can Help Brands Struggling To Create High-Quality Content

Marketers are incredibly stressed right now—there’s a large volume of content that needs to be created for their website, emails and social media channels, to name a few, and all that content needs to be consistent with their brand voice. The content should also be senstive to the larger social context of, to put it nicely, the mess…

January 15, 2021
Written by Parry Malm, Phrasee

Casted Introduces Video Podcasting Tool

Casted, a podcast platform for B2B marketers, released Casted Video Podcasting, a new product within the Casted platform designed to add, manage, amplify and measure podcast videos in the same manner as an audio-only podcast.

January 14, 2021
Written by Kelly Lindenau

How To Sell To Your New C-Suite Buyer

While 2020 presented many changes and challenges to the sales process, one key trend to keep in mind as you dial, build your pipeline and secure meetings isthe increase inC-suite involvement today. You’re not imagining it: Your new target buyer is likely an executive.

January 8, 2021
Written by Thiago Sa Freire, Chorus.ai

Emerald Acquires B2B Purchasing Platform PlumRiver

Emerald Holding Inc., a B2B trade show and conference producer that specializes in retail and technology, has acquired SaaS technology provider PlumRiver LLC.

January 8, 2021
Written by Michael Rodriguez

B2B SMBs Gain Competitive Advantage With More Intimate, Intent-Driven Email Campaigns

Email has long been a top channel for engaging prospects and buyers — and it has become even more critical in 2020. According to Demand Gen Report’s 2020 Demand Generation Benchmark Study, email is responsible for 49% of early-stage buyer engagement, with 48% also leveraging email to boost conversion rates in the…

December 2, 2020
Written by Michael Rodriguez

Casted Aims To Empower Marketers To Develop Podcast Content

Casted, an all-in-one B2B podcasting platform, is designed to empower marketing teams to access, attribute and amplify their podcasting content and improve and drive their overall content marketing strategies. Back-of-the-Box Details Casted serves as a host for publishing a user’s audio content, amplifying their podcast’s reach across digital channels and…

Podcasts: Your New Content Marketing Engine

Have you ever wondered if using your company’s blog as the engine of your content marketing strategy is an outdated method? I’m here to tell you it is.

October 28, 2020
Written by Lindsay Tjepkema, Casted