Content Strategies

LinkedIn Launches New Engagement API For Deeper Audience Insights

LinkedIn has added an Audience Engagement category to its Partner Program that is positioned to help marketers refine their content strategy and deliver better ROI for LinkedIn ad campaigns and organic posts.

August 13, 2019
Written by Brianna Ruback

PathFactory Names Helen Baptist As New COO

PathFactory, a content insights and activation platform, appointed Helen Baptist as its Chief Operating Officer. She will lead all customer-facing departments, such as sales, marketing and customer experience, and oversee the company’s expansion into Europe.

July 29, 2019
Written by Elise Schoening

NewsCred Raises $20M In Funding

NewsCred, an enterprise content marketing platform provider, announced it has secured $20 million in funding. The round, which brings the company’s total funding amount to over $100 million, was led by InterWest Partners, with additional participation from Dentsu Inc., Escalate Capital Partners, FTV Capital, Mayfield Fund, FirstMark Capital and Greycroft.

July 12, 2019
Written by Elise Schoening

Getting Serial With B2B: 3 Examples Of Bingeworthy Content

When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu.

July 12, 2019
Published in Blog
Written by Elise Schoening

CEO Insights: Marketing Insider Group’s Michael Brenner Shares Thoughts On Growing Importance Of Serialized Content In B2B

With a market saturated with content, B2B buyers must ensure they can trust their sources to get the information they need to make a purchase. Research shows that close to three-quarters (74%) of B2B buyers are performing more detailed ROI analysis prior to deciding.

July 11, 2019
Written by Brian Anderson

LinkedIn Releases Updated Campaign Manager To Deliver Full-Funnel Experience

LinkedIn has added three new objectives to its redesigned Campaign Manager, which are positioned to better align companies with their campaign goals and provide a full-funnel marketing experience.

July 11, 2019
Written by Brianna Ruback

PathFactory Names New CEO

PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its new CEO, replacing Founder and former CEO Mark Opauszky.

July 10, 2019
Written by Elise Schoening