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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Bizzabo Launches Event Experience Lab

Bizzabo, an event experience operating system (OS), launched its Event Experience Lab, an event consultancy service that features a team of Event Experience Designers trained to enable, advise and guide customers on how to design engaging experiences that build communities and drive action.

B2B DecisionLabs Launches New Testing, Tools & Advisory Practice

B2B DecisionLabs, the research and advisory arm of Corporate Visions, released a new B2B analyst model that features science-backed studies validated by field experiences. The model’s goal is to connect B2B practitioners with advisors who have first-hand insights into common problems.

Sitecore Reveals Updated Product Suite Following Several Acquisitions

Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud.
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