Content Strategies

Creating High-Converting Content Experiences That Drive Sales

There’s nothing my marketing team loves more than hearing our sales team ringing the bell signifying that they just closed a deal. Because at the end of the day, marketing and sales are all pulling for the same thing: more pipeline and more revenue.

March 9, 2020
Written by Randy Frisch, Uberflip

The Goldfish Fallacy: Making B2B Campaigns Stand Out To Selective Buyers

For nearly five years, we’ve been told that our attention spans are shorter than that of a goldfish. Study after study showed that people would lose concentration after eight seconds, while a goldfish’s attention span was nine. To address this new “reality,” content marketers invested heavily in short, snackable content…

March 4, 2020
Written by Klaudia Tirico

Freshworks Acquires AnsweriQ

Freshworks has acquired AnsweriQ, a provider of machine learning (ML) and AI for larger enterprises.

February 26, 2020
Written by Brian Faussette

Certain Partners With Meetingselect To Expand Enterprise Event Management Capabilities

Certain Inc., an enterprise event automation platform, has partnered with global meeting management platform Meetingselect to provide integrated strategic meetings management (SMM) solutions to Certain’s enterprise customers. The company also announced the promotion of James Huddleston as VP of Marketing.

January 9, 2020
Written by Klaudia Tirico

A New Era Of B2B Customer Experience: The Context Marketing Revolution

We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, traditional B2B marketing practices will no longer suffice, according to Mathew Sweezey, Marketing Futurist and the Principal for Marketing Insights at Salesforce.

January 3, 2020
Published in Blog
Written by Brian Anderson

Rock Content Acquires ScribbleLive, Forms Global Content Marketing Platform

Rock Content, a Brazilian-based content marketing solutions company, has acquired ScribbleLive, an interactive content and creative network company. The terms of the deal were not disclosed.

December 11, 2019
Written by Brian Anderson

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from companies such as Content4Demand, ON24 and Uberflip shared tactical tips and best…

November 14, 2019
Written by Klaudia Tirico