Content Strategies

Gap Analysis In Content Marketing

By Jeff Walcoff, Content Development Director with Demand Creation Specialists Simply acknowledging the importance of content marketing and actually using it effectively to drive thought leadership and inbound leads are proving for many marketers to be two very different things.

May 31, 2011
Written by Jeff Walcoff

Marketing High Ground Author Explores Targeting & 21st Century Marketing Tactics

Grabbing market share requires BtoB marketers to develop and maintain a sound understanding of their target customers. Marketers are challenged to cater to customers’ priorities, worries, business challenges and needs more so than ever before.

June 7, 2011
Written by Demand Gen Report Team

Where Content Marketing Fails

By Jeanne Hopkins, Director of Marketing, HubSpot You publish content to generate demand. You don’t generate demand to publish content. One sign that content marketing may be failing is if you first need to market your content.

August 23, 2011
Written by Demand Gen Report Team

6 Essentials Steps To Streamline BtoB Content Marketing

By Roger Bottum, VP Marketing, SpringCM What is content marketing? Content marketing is the art and science of engaging your potential buyers in a conversation long before they say “hello,” so they’re more likely to buy from you.

October 25, 2011
Written by Demand Gen Report Team

Inbound Marketing and Marketing Automation Make a Great Team

By Greg Head, CMO, Infusionsoft Inbound marketing attracts traffic with great content that gets found, educates and is worthy of spreading. Marketing automation continues the conversation with subscribers, prospects and customers, primarily through email marketing. Sounds simple, right? Not if you are keeping up with industry discussions.

December 6, 2011
Written by Demand Gen Report Team

Alinean and Demand Creation Specialists Partner To Accelerate BtoB Demand Generation

Alinean, a creator of value-based interactive sales and marketing tools for BtoB solution providers, announced a new channel partnership agreement with Demand Creation Specialists (DCS), a custom content agency and publisher of DemandGen Report. The basic white paper is still one of the most important pieces of marketing content —…

April 10, 2011
Written by Demand Gen Report Team

SpringCM Adds iPad Support To New Version Of Content Management

SpringCM recently announced the latest release of its cloud enterprise content management platform, featuring new dynamic case management capabilities designed to deliver more consistent execution, enhance team productivity and increase management visibility of key business processes. The new release is designed to enable users to organize teams, tasks and content…

April 22, 2011
Written by