Content Strategies

Brainshark’s VideoSync Combines Videos And Slides

Brainshark has launched VideoSync, a Brainshark On-Demand feature that incorporates video into standard slide presentations. VideoSync can be used to display video clips of subject matter expert commentary, pre-recorded product demos and executive speeches alongside slide content, according to company officials.

August 20, 2013
Written by Kim Zimmermann

Mobile Remains Untapped Opportunity For Marketers, BrightEdge Study Reveals

BrightEdge, a content marketing platform vendor, released its Mobile Share study that revealed that smartphone users have much lower conversion rates than those viewing content on other devices. Desipite a 125% increase in mobile traffic, users accessing content on smartphones convert at a rate 0.3 times that of tablet and…

August 15, 2013
Written by Kim Zimmermann

GenieConnect Launches App For Personalized Event Marketing

GenieConnect, has launched MarketingConnect, an automated marketing solution designed specifically for events. MarketingConnect automatically generates personalized marketing communications, including information on news, education sessions, speakers and exhibitors, based on an attendee’s interests.

August 1, 2013
Written by Kim Zimmermann

PaperShare Launches Content Analytics Tool

PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a piece of content performed across all channels. “By putting content at the center of our system, marketers have one view into all earned, owned and paid channels to provide a view of…

July 29, 2013
Written by Kim Zimmermann

The New Rules Of SEO: Quality Content Gets A Lead Role In The Hunt For Search Engine Relevance

B2B marketers walk a fine line when it comes to search engine optimization (SEO) tactics. In a world where B2B buyers are increasingly likely to use search as the first step in their research, understanding how to improve a brand’s search rankings is more important than ever. “In B2B, you’re…

June 25, 2013
Written by Matthew S. McKenzie

Extraprise’s Lead Nurturing Campaign Named Finalist For Stevie Award

Extraprise’s lead nurturing campaign was named finalist for the 2013 Stevie Award for Business-to-Business Marketing Campaign of the Year — Business Services and Diversified Services. The revenue optimization solution provider was nominated for its continuous lead nurturing program.

June 13, 2013
Written by Kim Zimmermann

Kapost Releases Content Calendar App For Eloqua Users

Kapost announced an editorial calendar app for Eloqua users, enabling them to view their email and campaign activities on monthly and quarterly calendars directly within the marketing automation platform. The free Kapost Calendar App Beta, which will be available in late June to all Eloqua 10 users, offers two views:…

June 5, 2013
Written by Kim Zimmermann