Content Strategies

Unbiased, Timely Content Key To Curation Success

With the demand for content at an all-time high, many marketers are turning to curation to fill the gaps. When done thoughtfully, curation can be a useful strategy to ensure a steady flow of content for all stages of the sales funnel, particularly lead generation. Content curation is a learning…

January 29, 2014
Written by Brian Anderson, Associate Editor

Webinar: The Role Of Data In Developing Lead Nurturing Content

B2B marketers need to deliver content that resonates with prospects at every stage of the buying cycle, but it is particularly important during the nurturing process. In a recent webinar, titled Have Enough of the Right Content to Optimize Lead Nurturing Results, representatives from Avitage and Televerde outlined the types…

January 23, 2014
Written by Brian Anderson, Associate Editor

B2B Marketers Tap Into Advocates To Help Fuel The Sales Pipeline

Shoppers consult customer reviews when researching all types of products, from jeans to washing machines. Buying behavior on the B2C side continues to influence how businesses buyers make purchasing decisions, and many B2B marketers are looking for ways to get loyalists to spread the word. While consumers easily can go…

January 22, 2014
Written by Kim Ann Zimmermann, Managing Editor

TTPM Manages Client Campaigns More Efficiently With Act-On

The Act-On for Agencies solution from Act-On Software has been adopted by To The Point Marketing (TTPM), an interactive marketing agency that works with B2B and B2C brands. The solution allows TTPM to manage, provision and share marketing assets across accounts while reducing the resources needed to complete the tasks,…

January 17, 2014
Written by Kim Zimmermann

Q&A: Joe Chernov Discusses Cutting Through The Content Clutter, New Role at HubSpot

Industry veteran Joe Chernov starts his new job as VP of Content at HubSpot today, and he joins the marketing SaaS vendor at a time when content marketing is becoming more robust and ingrained in marketers’ overall strategies. Chernov — along with Mike Volpe, CMO at HubSpot — sat down…

December 16, 2013
Written by Brian Anderson, Associate Editor

Content And Context Main Topics At B2B Digital Edge 2013

The growing role of social media and personalized content were among the topics discussed at BtoB’s Digital Edge virtual tradeshow. The online event included webcasts hosted by executives from Marketo, Act-On and other marketing automation companies discussing demand gen strategies, content marketing, email marketing, marketing analytics and other topics. The…

December 10, 2013
Written by Brian Anderson, Associate Editor

Conductor Unveils Content Insights To Increase Web Content Visibility

Conductor, a provider of search marketing technology, launched a new tool called Content Insights, which is designed to provide marketers with a complete view of their search and marketing campaigns. The application provides a link between visitor analytics platforms and content management systems, according to company officials.

December 3, 2013
Written by Kim Zimmermann