Extraprise’s Lead Nurturing Campaign Named Finalist For Stevie Award
- Written by Kim Zimmermann
- Published in Content Strategies
Extraprise’s lead nurturing campaign was named finalist for the 2013 Stevie Award for Business-to-Business Marketing Campaign of the Year — Business Services and Diversified Services.
The revenue optimization solution provider was nominated for its continuous lead nurturing program.
The campaign emailed surveys to experts in big data, customer lifecycle and lead management. 46% of recipients opened the emails. The Extraprise sales team used the survey responses to generate and nurture leads.
“Marketers are just beginning to fully realize the impact of lead nurturing campaigns, which can increase deal sizes by 9%, shorten sales cycles by 23% and receive up to 10 times the response of lead generation campaigns,” said Joe Cordo, CMO of Extraprise.