Content Strategies

Q&A With SAP’s Michael Brenner: Become A Trusted Source For Content

Demand Gen Report recently caught up with Michael Brenner, VP of Global Marketing and Content Strategy for SAP, to discuss the process of creating a successful content hub for your brand. Brenner developed an award-winning inbound marketing content destination site for SAP called Business Innovation and will speak on the…

March 20, 2013
Written by Kim Zimmermann

Detailed Analytics Make Video A Rising Content Star

If a picture is worth a thousand words, then a video is worth an inbox full of email, E-books and white papers. B2B marketers have been increasingly adding video to their content playbook as vendors roll out tools that enable them to gather more precise information about not only who…

March 20, 2013
Written by Kim Zimmermann, Managing Editor

Smart Forms Rewrite The B2B Landing Page Playbook

"Relevance" is the mantra for today's B2B content marketers. Look beyond the content, however, and you'll see other changes transforming another key to any successful lead generation campaign: the landing page. Yesterday's passé laundry-list web landing pages are giving way to a very different approach. Intuitive web forms powered by…

January 10, 2013
Written by Owen McDonald, Contributing Editor

Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting

Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc.

November 29, 2012
Written by Alicia Fiorletta

Marketers Rethinking Campaigns By Doubling Down On Content, Interactive Formats

The latest results from a Lenskold Group marketing automation effectiveness study found 87% of marketers were less than very satisfied with the level of effectiveness from their campaigns. The common causes cited by responses to the Lenskold Group study included a lack of:

November 28, 2012
Written by

Study Shows Continued Growth In Content Marketing Budgets

Marketers continue to invest aggressively in content marketing, according to a study released last week by the Custom Content Council. The study, "The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012," is the organization's twelfth annual survey. It included responses from 177 enterprise marketing…

November 26, 2012
Written by Demand Gen Report Team

Curata Survey: Measurement A Missing Link In Marketing Programs

While content marketing is now a common practice, many businesses still fail to measure the outcome of their programs, according to the results of a new B2B marketing survey from Curata. The company's second annual B2B Marketing Survey, conducted in October 2012, included more than 450 marketing professionals. This year,…

November 19, 2012
Written by Matthew S. McKenzie