Content Strategies

Ceros, LookBookHQ Secure Major Funding As Interactive Content Booms

Two providers of content engagement solutions announced that they’ve secured new funding to help expand reach, infrastructure and product development — a sign that interactive content is gaining prominence within the B2B marketplace.

August 2, 2016
Written by Olivia LaBarre

21 Compelling Content Marketing Lessons From The Game Of Thrones

Whether it’s your latest E-book or the upcoming season of Game of Thrones, the content has to be appealing to your target audience in order for it to be successful. This infographic from Your Escape From 9 to 5 provides a deep dive into some content marketing lessons that can…

Accenture Takes Top Honor In Sitecore Experience Awards

Customer experience management platform Sitecore announced the winners of its annual Experience Awards, and management consulting firm Accenture was named Site of the Year for 2015.

July 21, 2016
Written by Audrey Goodson Kingo

Finny Friday: How Magnetic Leveraged Survey Data To Fuel Its Content Arsenal

Successful B2B marketers are able to maximize the shelf life of their content — oftentimes turning a single piece of content into multiple assets to fuel marketing campaigns. Magnetic did just that by formulating a research report designed to gauge how retailers are trying to personalize their offers, marketing campaigns and overall outreach.

July 15, 2016
Published in Blog
Written by Demand Gen Report Team

Valpak Automates Retargeting Initiatives, Generates $1.2M In Efforts

Valpak Direct Marketing Systems, a direct marketing company owned and operated by Cox Target Media, used Salesforce Pardot to help the company execute reactivation campaigns with cold leads for its multiple franchises throughout North America.

July 13, 2016
Written by Brian Anderson

Vidyard Unveils Suite Of Tools To Access And Track Video Content In Email

For customer-facing teams looking to capture, retain and measure audience engagement, Vidyard Engage is a suite of tools designed to help users incorporate video content into email sent from Gmail and Outlook. The solution can also provide intelligence regarding who watched video content and for how long.

July 12, 2016
Written by Klaudia Tirico

The 2016 Lead LifeCycle Series To Spotlight ABM, Interactive Content And Data-Driven Funnel Strategies

While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers, successful B2B organizations are finding that a full-funnel approach — fueled by data analytics and new interactive content formats — can properly engage and nurture prospects within key accounts. This leads to…

July 6, 2016
Written by Brian Anderson