Content Strategies

Video Storytelling Humanizes B2B Content

B2B content today does not engage buyers or deliver value. That was the bold assertion made by Laura Ramos, VP and Principal Analyst at Forrester Research, in her keynote remarks at Vidyard’s Viewtopia conference in San Francisco in November.

November 16, 2016
Written by Carol Krol

A Guide To Repurposing 5 Different Content Types

It takes a lot of time and resources to create content that has a positive impact on buyers' decisions. However, effective content curation can maximize the shelf life of your best assets — all while providing your team a consistent stream of content at their disposal. This infographic from Brafton…

Study: B2B Execs Prefer Thought Leadership Content Via Facebook Over Other Networks

Facebook’s ongoing focus on content may be bearing fruit, as new research from the content marketing agency Grist shows that more than three-quarters (79%) of B2B C-suite executives were likely to engage with thought leadership content on Facebook, compared with Twitter (73%) and LinkedIn (68%).

November 14, 2016
Written by Brian Anderson

Merkle Acquires Axis41 To Bolster Cloud Platforms, Strengthen Adobe Partnership

Merkle, a data-driven marketing agency, announced it has acquired Axis41, a web and app development agency, to reinforce its customer experience management offerings. The company also said the acquisition will strengthen its partnership with Adobe and enhance its competitive positioning.

November 4, 2016
Written by Brian Anderson

Datorama Partners With LiveRamp To Enhance Campaign Measurement And Reporting

Image: Datorama Marketing analytics platform Datorama has partnered with LiveRamp, a data services company owned by data giant Acxiom , to enable customers of both companies to better measure marketing performance.

November 1, 2016
Written by Brian Anderson

MarketingProfs’ B2B Marketing Forum: 4 Steps To Enhance Content Distribution And Promotion

Some B2B organizations are making the most of their content by enhancing promotion and distribution strategies, but some are getting stuck on analytics spikes that don’t tell the whole story. Finding an integrated approach to content promotion and distribution ultimately enables marketers to maximize ROI without inundating their target audience.

October 19, 2016
Published in Blog
Written by Brian Anderson

The Decentralized Content Marketing Playbook

Content marketers are inclined to prioritize blog content creation and growing SEO in order to convert more leads into customers, according to HubSpot’s recent State of Inbound 2016 report. However, buyers tend to skim content such as blogs and white papers, and more thoroughly consume content such as social media…