Content Strategies

Salesforce Updates Further Blur The Line Between Marketing And Sales

The convergence of marketing and sales for a holistic view of the customer was the key theme at Salesforce Connections 2016, where Salesforce executives unveiled that its Marketing Cloud has received the Lightning update to provide a consistent user experience across all of its cloud solutions.

May 11, 2016
Written by Brian Anderson

Akoonu Unveils New MAP And CRM Integrations, Launches Content Planning Module

Akoonu, a digital marketing platform specializing in buyer journey maps, customer personas and content planning, has unveiled expanded integrations and new content planning features designed to help B2B marketing and sales teams connect with key prospects within accounts to drive better account-based marketing (ABM) campaigns.

May 11, 2016
Written by Brian Anderson

11 Tips For Developing A Compelling Interactive Video

We are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it encourages prospects to…

April 29, 2016
Written by Chad Langford, Stepframe

The A To Z Checklist Of Content Marketing

Ninety-one percent of B2B marketers practice some form of content marketing, so it’s crucial to be at the top of your game with your content to catch buyers’ attention and move them further along the buying journey. This infographic from PageTraffic provides a 40-point checklist on ways you can enhance…

Satisfying B2B Buyers’ Growing Appetite For Content

Research shows that more than 80% of B2B buyers review three or more pieces of content when considering a purchase. With that kind of appetite, any B2B marketer can struggle with supplying content consistently to their audience. This interactive experience from Content4Demand shows how repurposing and refreshing your current content…

Three Steps To Increase Content And Leads On A Budget

Content marketers often grapple with the dual challenges of lack of budget and lack of time. However, a simple game plan can help streamline content production and provide marketers with a consistent flow of content to engage prospective buyers. This infographic from Curata offers three steps that can help B2B…

LookBookHQ Unveils New Content Experience Offering

LookBookHQ, a content engagement platform unveiled Flow, a user-driven content experience designed to give B2B marketers a providing relevant content to a target audience where the buyer has control of what they consume.

March 18, 2016
Written by Brian Anderson