Content Strategies

Clearbit Releases Weekly Visitor Report 2.0

Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Clearbit’s Weekly Visitor Report gives customers free access to an interactive dashboard of the companies visiting their site and this new version includes intent data, visitor tagging,…

The 3 Steps To Illuminating Dark Social: How To Track ‘Secret’ Shares & Remain Relevant In Private Channels

If “dark social” conjures up illicit images of a secret underground network filled with “Criminal Minds”-esque content, I don’t blame you. What initially comes across as the mysterious underbelly of B2B is actually a lot less nefarious than it sounds — and a lot more critical than marketers realize.

July 27, 2022
Written by Kelly Lindenau

CatapultX Aims To Leverage On-Stream Technology To Eliminate Ad Disruption

CatapultX is an audience engagement technology company known for its On-Stream™ Video Monetization and Contextual AI Platform. The On-Stream platform is designed to harness AI to power non-interruptive video ads integrated directly within video content to drive maximum results for advertisers and publishers.

Jotform Announces New Partnership & Widget Integrations With Loom

Jotform, an online forms SaaS solution, partnered up with Loom, a video messaging and collaboration tool, to streamline asynchronous communication and provide visual information for teams. Two new widgets, Loom Video Embed and Loom Video Recorder were designed to enhance visual communication and create a more personal feel to the…

June 29, 2022
Written by Christina Cargulia

Casted Insights Seeks To Enhance Audio & Video Content

Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content.

Gong Forecast Aims To Deliver Sales Accuracy Based On Reality

Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims to help go-to-market teams increase productivity and efficiency.

June 21, 2022
Written by Christina Cargulia

Bizzabo Launches Enhanced Onsite Check-in Experience To Power In-Person Events

Bizzabo, an event experience operation system (OS), was made to power in-person, virtual and hybrid events. The company launched an updated onsite check-in solution designed to create an enhanced, data-driven experience to power in-person events.