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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How Sales and Marketing Alignment Can Boost Revenue

How Sales and Marketing Alignment Can Boost Revenue

It’s no secret that strong alignment between sales and marketing teams tends to be the exception rather than the rule. Despite the fact that there’s so much crossover in their day-to-day functions, the two teams are often divided by competition and internal politics — as well as separate, often contradictory,…
B2B Marketers Focus On Content And Cadence To Boost Later-Stage Lead Nurturing

B2B Marketers Focus On Content And Cadence To Boost Later-Stage Lead Nurturing

Over the past several years, B2B marketers have been expanding the role of lead nurturing as a key element of their marketing initiatives. In Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, 71% of respondents reported that they are using lead nurturing as part of their demand generation activities, and another 19% plan to within the next 12 months. While…

Aligning The CEO And Marketing: Top 5 Reports The CEO Wants From Marketing

Revenue. It’s what drives a business and what drives a CEO. But, it isn’t always easy to connect-the-dots for him or her when it comes to marketing’s impact on the bottom line. By measuring and tracking marketing campaigns in the company’s CRM system, the proof will be there in the systems reporting. This white paper highlights the top five reports…
Your Good Leads Are Dying. Here’s Why (And How To Fix It)

Your Good Leads Are Dying. Here’s Why (And How To Fix It)

In a recent survey, 39% of B2B marketing and sales professionals said they believe a lack of alignment results in fewer converted leads and closed deals. Yet, only 10% said they have complete coordination between demand gen and sales enablement. But getting aligned isn’t always easy. Visually dynamic tools to help leads cross the conversion gap; The power of the…
Why Flip The Webinar?

Why Flip The Webinar?

Attendance at live webinars has been steadily declining. To combat this trend, progressive B2B marketers are looking for ways to inject energy into live events and make more time for lively discussion. This infographic from KnowledgeVision outlines how flipped webinars — where content is provided to attendees prior to the…

Guide To Removing Obstacles For Account-Based Marketing

With every new system a business tries, there is a set of obstacles to overcome. Research shows that 41% of companies say they are making account-based marketing a priority. That means more businesses than ever are faced with a variety of obstacles that can slow the success of going beyond net leads at the top of the sales funnel.

The Formula For Powering Up Marketing Campaigns

Video content is making waves in the B2B buying process. Studies show that more than half of B2B buyers view video content when researching a buying decision. This white paper dives into how live video ads can make a powerful impact on digital marketing initiatives, including: Why B2B buyers prefer engaging video content over its written counterparts;Best practices for programmatic…
Marketers Slow To Adopt Virtual Events

Marketers Slow To Adopt Virtual Events

While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not been widely adopted by marketers. Only one third of marketers have tried virtual events, according to this infographic from InterCall. The conference and collaboration services providersurveyed more than 340 marketing professionalson their…

New Approach, New Roles: How Sales And Marketing Partner For Effective Social Selling

Studies show that 73% of salespeople that use social selling outperform those that don’t, yet two-thirds of companies don’t have a social strategy for their sales team. So the question is, why don’t they? It takes a buy-in from sales, marketing and leadership to gear up social selling, but once they do, the returns are worth the efforts.

2015 Content Preferences Survey: Buyers Value Content Packages, Interactive Content

The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey in 2012.While white papers and webinars remain among the most popular types of content for engaging prospects, buyers are increasingly relying on infographics, videos and other interactive content, such as ROI calculators and assessments, as they make their buying decisions. It is no surprise that…
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