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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How Technology Is Shaping The Future Of Digital Marketing

B2B buying can be attributed to many factors, but the growth and evolution of technology is a notably large influence in the way B2B buyers have adapted the way they research buying decisions. This infographic from the New Jersey Institute Of Technology highlights key stats and figures showing how the…

The State Of Mobile Enablement

It's time for your sales team to go mobile! This report highlights research-based insights into if, and how well, sales reps are leveraging mobile technology to enhance productivity and overall effectiveness, including: Why only 23% of companies have deployed mobile technology, and why 82% don't plan to deploy them; How mobile technology can increase product launch success and overall adoption…

Leads-to-Pipeline-to-Win

Effective customer conversations are crucial for standing out among the completion, and can possible make or break opportunities flowing through the pipeline. This e-book from Corporate Visions highlights an abundance of insights into how you can improve your customer conversations, including: Why 80% of marketing and sales professionals deem their demand gen campaigns as insufficient; How marketing and sales alignment…

8 Content Marketing Trends For The Coming Year

B2B marketers are increasing their content marketing budgets and creating more content than what they ever did before. This infographic from CJG Digital Marketing outlines some key trends for the coming year.  

2015 Benchmark Study: What's Working In Demand Generation?

More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to 10% in the coming year. Respondents to the 2015…

Superheros of Inbound Marketing

Inbound marketing cost 62% less than traditional methods of marketing, but it requires contributions from a number of “superheros,” including SEM, PR and blogging. This infographic from HubSpot and Bigshot Inbound outlines how these efforts drive all level of the sales funnel.

Account-Based Marketing Reveals Untapped Potential

 Marketing automation has become a vital tool for effective demand generation. However, is marketing automation all you need to drive quality leads into the funnel, and what about the leads already in your database?

Navigating The Online Marketing Landscape In 2015

The rise of interactive content and the changing buying process are some of the prominent themes expected to drive online marketing for 2015. This infographic from Uberflip offers a roadmap of marketing trends. 

What Content Has the Most Clout?

  When it comes to content, it’s all about the quality instead of the quantity. This infographic, based on Eccolo Media's 2015 B2B Technology Content Survey, looks at which styles of content — and how much of it — B2B buyers consumed during an actual buying cycle.
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