How Sales and Marketing Alignment Can Boost Revenue
It’s no secret that strong alignment between sales and marketing teams tends to be the exception rather than the rule. Despite the fact that there’s so much crossover in their day-to-day functions, the two teams are often divided by competition and internal politics — as well as separate, often contradictory, goals and metrics. In fact, as many as 76% of marketers admit that they’re giving short shrift to sales enablement. This infographic from Wheelhouse Advisors, a marketing consultancy, details the benefits your business can unlock when sales and marketing work together.
Source: Wheelhouse Advisors