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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

10 Quick Wins For Sales & Marketing

10 Quick Wins For Sales & Marketing

There was a time when marketing success was measured mainly by the number of generated leads. However, today's marketers need to focus on more than top-of-funnel leads; nurturing leads and finding effective ways to convert them throughout the buying funnel is what makes marketing campaigns shine. This E-book will show you the 10 ways sales organizations can accelerate the sales…
Content Is At The Heart Of A Successful Social Selling Routine

Content Is At The Heart Of A Successful Social Selling Routine

Social selling is a must-have for progressive B2B marketing and sales organizations. However, many social sellers struggle to find relevant content that attracts potentials buyers. This infographic from SalesforLife, a social selling consultancy, provides a step-by-step social selling plan that takes less than 30 minutes per day. [click to expand]…
Accelerate The Buyer’s Journey With Always-On Nurturing

Accelerate The Buyer’s Journey With Always-On Nurturing

Traditional “one and done” nurture programs underperform because they don’t accommodate the engaged prospects who want to consume a lot of content in a short amount of time. That’s why more B2B marketers are turning to always-on nurturing to accelerate the buyer’s journey by turning a single click into engagement with the right combination of relevant content. Join Nick Edouard,…
Video Grabs The Spotlight To Boost Engagement At All Stages Of The Buyer's Journey

Video Grabs The Spotlight To Boost Engagement At All Stages Of The Buyer's Journey

Interactive video, which has long been a staple for top-of-the-funnel engagement, is now taking a starring role at all stages of the customer lifecycle. B2B marketers are using video engagement metrics to gain insight into the buyer's journey and capture data on how content is resonating with prospects and customers. Demand Gen Report's 2015 Content Preferences Survey revealed that a…
Budgeting Trends In Search Marketing

Budgeting Trends In Search Marketing

As search marketing becomes a more integrated discipline, marketers are looking for ways to become more agile in their budgeting to stay competitive. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO, according to this infographic from Indazo, a search…
The Payoff Of Account Based Marketing: 6 Critical Steps To Targeting Key Accounts

The Payoff Of Account Based Marketing: 6 Critical Steps To Targeting Key Accounts

The shotgun approach to marketing is missing the target. That's why companies from a wide range of industries are turning to Account Based Marketing (ABM) to reach the key decision makers.This E-book will show you the six key steps to using ABM to engage the right decision makers at your dream accounts, including how to: Zero in on the right…
The Anatomy Of A Social Seller

The Anatomy Of A Social Seller

It's clear that social media has a positive impact on B2B sales initiatives, but what does today's social seller look like? ThisinfographicfromSales for Lifehighlights the traits and characteristics of today's social seller, allowing sales teams to benchmark themselves and learn how to enhance the way they leverage social media in…
Rise Of The Inside Sales Team

Rise Of The Inside Sales Team

There are a number of factors driving the shift to inside sales, including the fact that buyers are doing more research online and tools such as video conferencing are becoming more commonplace. More than one third (40%) of large companies plan to shift their resources to inside sales from field…
Why Do Your Customers Choose You?

Why Do Your Customers Choose You?

Although 85% of companies agree their sales team's ability to articulate value propositions to prospects is the most important factor to closing a deal, many are not making sure their sales team's messages are pitch perfect. This infographic from Corporate Visions analyzes research to help B2B companies understand how to…
Can Content Create Conversations With Buyers?

Can Content Create Conversations With Buyers?

The answer is yes. And many successful B2B brands are shifting their messaging and campaigns from simply talking at their audience to creating offers that help them listen to their buyers and gauge their pain points. In this webinar, you’ll get real-world examples, showing how interactive content enables marketers to gauge where their company stands versus their peers, and where…
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