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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

State Of Database Quality & Accuracy: Keeping Databases Up To Date Remains Crucial; Organizations Adapting To Changing Privacy Restrictions

State Of Database Quality & Accuracy: Keeping Databases Up To Date Remains Crucial; Organizations Adapting To Changing Privacy Restrictions

Database maintenance is one of the least glamorous aspects of B2B marketing. But it's arguably the most critical. Successful campaigns and strategies rely on accurate, high-quality data as their foundation and use the insights generated to guide future initiatives. However, it seems that organizations' databases aren't currently up to snuff. Demand Gen Report research shows that 68% of marketers have…
Digital Business Trends Influencing Today’s B2B Landscape

Digital Business Trends Influencing Today’s B2B Landscape

Buyers' journeys are growing in complexity as shifting demographics, changing preferences and new channels cause B2B marketers to consistently rethink how they engage key accounts. This infographic from Adobe highlights research into buyer demographics and preferences in 2021 and spotlights some tactics marketing leaders are implementing to find success in…
What’s Working In Account-Based Marketing? Organizations Focus On Experiential Campaigns & Internal Alignment For ABM Success

What’s Working In Account-Based Marketing? Organizations Focus On Experiential Campaigns & Internal Alignment For ABM Success

The popularity and successes of account-based marketing (ABM) are unmatched. Demand Gen Report research revealed that 98% of marketers are currently using or plan to use ABM strategies, with 73% of respondents who use ABM indicating it greatly exceeded their organization's expectations. Given the strength of this powerhouse strategy, it's important to reflect on what's working — and what's not.…
How To Optimize Brand And Demand For Marketing Growth

How To Optimize Brand And Demand For Marketing Growth

Research from Demand Gen Report shows that 43% of businesses are prioritizing brand awareness and demand gen programs in the early stages of the customer lifecycle. This infographic from LinkedIn Marketing Solutions highlights five principles for optimizing branding and demand gen efforts, including the importance of buyer awareness, how to…
2021 State Of Video Marketing: B2B Marketers Double Down On Digital Channels & Metrics To Create Engaging Video Content

2021 State Of Video Marketing: B2B Marketers Double Down On Digital Channels & Metrics To Create Engaging Video Content

In a digital-first B2B industry, video and interactive content is playing a major role in engaging buyers, especially in the awareness stages of the journey. In fact, Demand Gen Report's (DGR) 2021 Content Preference Survey showed that 46% of buyers reported engaging with video and interactive content in the early and mid-stages of their purchasing process. However, due to the…
Everything You Need To Know About Call-To-Action Buttons

Everything You Need To Know About Call-To-Action Buttons

As digital advertising continues to be a top priority for B2B marketers, having strong calls-to-action (CTAs) within targeted ads and content is essential to driving traffic to brand websites and channels. This infographic from Synecore spotlights tactics for creating effective CTAs, including the importance of word choice for SEO optimization…
2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing

2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing

In this year's Lead Nurturing & Acceleration Benchmark Survey, the results overwhelmingly pointed to the modernization of lead nurturing and the nuanced nature that comes along with its evolution. As lead nurturing and its accompanying strategies become a bigger priority, it's simultaneously becoming more challenging. In fact, 56% of respondents said their performance is poor/inadequate or needs improvement, while 84%…
6 Social Media KPIs: A Field Guide

6 Social Media KPIs: A Field Guide

With social media stepping up as a viable strategy for driving leads and engagement, B2B marketers need new KPIs to measure the impact of their social media content. This infographic from Brafton spotlights six KPIs marketers should analyze to measure the success of their social media strategies, including buyer feedback…
What’s Working In Content Marketing In 2021: Modern B2B Orgs Turn To ‘Lo-Fi’ Content, Interactivity, Customization & Repurposing To Engage Buyers In An Oversaturated Digital World

What’s Working In Content Marketing In 2021: Modern B2B Orgs Turn To ‘Lo-Fi’ Content, Interactivity, Customization & Repurposing To Engage Buyers In An Oversaturated Digital World

Content has always been king, but it took a pandemic to remind us just how essential good digital content is for B2B brands to connect with audiences. According to research from Demand Gen Report, 61% of marketers rank content marketing as one of their most important tactics for engaging prospects, driving leads and revenue, personalizing account-based strategies and maintaining buyer-seller…
What’s Working In Conversational Marketing: Using The Power Of AI & Virtual Selling Assistants To Create Seamless Buying Experiences, Strengthen ABM Campaigns

What’s Working In Conversational Marketing: Using The Power Of AI & Virtual Selling Assistants To Create Seamless Buying Experiences, Strengthen ABM Campaigns

In 2021, B2B buyers are taking more control over their buying journeys, demanding brands do more to allow for fully operational, self-service journeys. To fully realize this, B2B marketers are turning to conversational marketing to deliver highly relevant conversations that provide buyers with meaningful assistance and the resources for independent decision-making. Advancements in artificial intelligence (AI) have ushered in a…
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